From Automotive, Health & Wellness to Fintech,
I’ve led agency teams to develop impactful brand and performance campaigns—delivering results from ideation to execution.
Brands I've Worked With
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Brands I've Worked With 〰️
Recent Work
Case Study: Hims and Hers Health Performance Advertising
Case Study: Smile Direct Club Performance Advertising
Older Work
BC Government:Cannabis Legalization Broadcast TV
BC Ferries: Meet the Crew Social Media Video Series
Agency: GREY; ECD: Katie Ainsworth; ACD: Leah Moy; GAD: Maureen Atchison; AE: Heidi Xiao; CW: Alyssa Free, Marcus McLaughlin, Sebastien Wilcox; Director: Jon Thomas; Production: Junction Films
World Vision: Display Banners
These display banners were part of a larger integrated campaign to shed light on the stark contrast between the "haves" and the "have-nots" by highlighting the differing conversation topics of each group. The display banners pulled instances of keywords from Twitter such as "Thanksgiving" and "Dancing With the Stars," contrasting these cultural touchstones with sobering statistics from World Vision. The goal was to invite empathy and call to action.
Advertising Agency: GREY, Toronto/Vancouver, Canada; Chief Creative Officer: Helen Pak; Executive Creative Directors: Katie Ainsworth, James Ansley, Joel Arbez; Art Directors: Pete Ross, Leah Moy; Copywriters: Rena Green, Darrel Knight, Jessica Liew; Producers: Deena Archibald, Denisa Baltat, Vanessa Birze; Account Lead: Maureen Atchison, Heidi Xiao; Director: Scott Cudmore / Revolver Films; Editor: Biko Franklin; Sound: Eggplant Music & Sound
WESGROUP: River District Animated Social Videos:
Advertising Agency: Here Be Monsters; Creative Directors: Matt Bielby, Tony Hird; Art Director: Jocelyn Wong; Accounts/Production Lead: Chris Raedcher; Account Manager: Heidi Xiao; Production: Blatant Studio